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Articles
A few of my thoughts to share.
Exploring digital, one byte at a time.


Solutions Engineering, Architecture, & Consulting in SaaS: Solving Enterprise-Scale Customer Data Solutions
As the digital landscape continues to evolve, businesses are increasingly relying on Software-as-a-Service (SaaS) solutions to drive...
5 min read


Understanding the Digital Landscape: CDP vs. MDW vs. CRM vs. CDM vs. DMP
In today’s data-driven world, businesses are presented with a wide range of tools designed to manage customer data and optimise digital...
4 min read


Achieving Effective Transformation
Change can be uncomfortable. To identify and implement improvements in digital capabilities, you have to assess the areas of the...
4 min read


Acting as a Trusted Advisor: Aligning Strategies with Emerging Technologies
In a rapidly evolving digital landscape, businesses look to experts not just for solutions but for strategic guidance that keeps them...
3 min read


Understanding the Differences: Deep Learning, Machine Learning, AI, Data Science, and Large Language Models (LLMs)
In today's world, terms like Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), Data Science, and Large Language...
3 min read


The Target Operating Model (TOM)
In the fast-paced and ever-evolving business landscape, organisations face the constant challenge of adapting to new demands,...
5 min read
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